At the start of 2011, the group prepared a new song titled "Visual Dreams" as part of their endorsement efforts for Intel's Core Processors throughout Asia.[69] The music video for "Visual Dreams" was released on January 17, and various promotional campaigns included new music, 2D, and 3D music videos, internet sites, photos, and PC store displays.
In latter half of January, it was announced that the group would be returning to the Japanese market through the release of their Japanese version of "Run Devil Run" as a digital single, released on January 25, 2011.
On January 20, 2011, at the 20th Seoul Music Awards, the group received "Artist of the Year", the "Bonsang" prize", a "Popularity" award, and a "Hallyu award". In doing this, Girls' Generation became one of four artists in Korean music history (the others beingSeo Taiji, Jo Sungmo and H.O.T.) to be named 'Artist of the Year' for two consecutive years. The group also became the only girl group in history to receive 'Artist of the Year' awards for the Seoul Music Awards, and Melon Music Awards for two consecutive years. They also received two Daesang Awards at the Golden Disk Ceremony, one Digital Daesang (2009), and one Physical Album Sales Daesang (2010).
On March 8, SM Japan updated their official website with information about the release of Girls' Generation third Japanese single and their first Japanese tour. It was stated that on April 27, Girls' Generation would be releasing their third Japanese single Mr. Taxi / Run Devil Run, which would include their first, original, Japanese song "Mr. Taxi". and the Japanese remake of their song "Run Devil Run". A portion of the revenue from their Japanese single would be donated to Japan's Red Cross in order to provide assistance to the victims of the 2011 Tōhoku earthquake and tsunami. On April 9, the music video for the Japanese version of "Run Devil Run" was released.
At the 2011 MTV Video Music Aid Japan (VMAJ), Girls' Generation was nominated for three awards under the "Best Group Video", "Best Video Of The Year", and "Best Karaokee! Song" categories. Originally titled MTV Video Music Awards Japan (VMAJ), the title of the event was changed to change the focus of the show to aid Japan, with donations tied to the amount of votes for artistes. Girls' Generation performed two songs at the event, joining the star-studded line up including Tokio Hotel, Lady Gaga, and AKB48. On July 2, it was announced that they had come out top in two out of the three nominated categories, winning "Best Group Video" and "Best Karaokee! Song" for the Japanese version of "Genie".
On June 1, 2011, the group released their debut Japanese studio album, Girls' Generation. The album was promoted via the groups first Japan tour entitled, The 1st Japan Arena Tour, which started in Osaka on May 31, 2011. A total of fourteen concerts in six cities would be held over a period of a month and a half. Girls' Generation was certified Platinum (250,000) by Recording Industry Association of Japan on June 14, 2011, making it the fifth Korean artist's album to do so after S.E.S, BoA, TVXQ and KARA. Girls' Generation then was certified Double Platinum (500,000) on July 8, 2011, a first for any Korean girl group.The group also set a record for recording the highest sales of the FIRST album as a foreign artist in Japan. Girls' Generation is the fourth artist to obtained number one spot on weekly album chart after BoA, TVXQ, and Big Bang," and became the third Korean act to surpass the 500,000 mark after BoA and TVXQ. As a result of their rising popularity, Girls' Generation became the highest earning foreign artist in Japan for the first half of 2011. By the end of 2011, the album had sold over 728,000 copies. The album was re-packaged, as "The Boys" on December 28, 2011.
Their most successful album to date, it was certified 'Million' by the RIAJ, and made the group the second Korean artist to earn this achievement in Japan since labelmate BoA's "Best of Soul" in 2005. The self-titled album was the fifth best selling album in Japan in 2011 and won Album of the Year at the 2012 MTV Video Music Awards Japan. The lead single Mr. Taxi sold over 100,000 copies in its first week, beating out its predecessors, "Gee" and "Genie". The single also managed to clinch the number 1 spot on BillboardJapan Hot 100 chart for two consecutive weeks and was nominated for Video of the Year at the 2012 MTV Video Music Awards Japan.
Girls' Generation was selected by SISA Press as "The Most Influential Entertainers in Korea" for the year 2011, after having placed sixth in 2010.
On September 26, 2011 the first teaser featuring Taeyeon was released for the impending comeback with the group's third Korean album The Boys, followed by Sunny and Hyoyeon on September 27; Jessica, Sooyoung, and Tiffany on September 28 and Yoona, Yuri, and Seohyun on September 29. The first image teaser for "The Boys" was released on the midnight of October 1, 2011 through SM Entertainment's YouTube channel.
Setting their sights on the international market, Girls' Generation signed a contract withUniversal Music Group in 2011 to release United States material under Interscope Records. The Boys was originally scheduled to be released through iTunes and various music websites in Asia, including its native country, Korea on October 5, 2011. But on September 30, it was revealed that the album's release has been postponed so as to bring about a worldwide album release. On October 10, it was confirmed that the album will be released on October 19, 2011 and comeback on KBS Music Bank on October 21, 2011.
The title track, "The Boys", co-written by member Tiffany and produced by Teddy Riley, famous for his work with Michael Jackson, was released in both Korean and English, and eventually Japanese.Within minutes after the release of "The Boys", Girls' Generation achieved an "all-kill" status on all major on and off-line music charts in Korea. Despite not charting on Hot 100, the song managed to peak inside the Top 30 on the iTunes chart in the US, selling over 21,000 copies and becoming one of the best selling K-Pop songs, at that time, in the United States. The same titled album sold 227,994 albums within twelve days in South Korea, becoming the best selling album in October and third best selling album in 2011. By the end of December, "The Boys" had sold a further 150,000 copies, bring its total to 385,348 copies, becoming the best selling album in South Korea in 2011 The group began promotions on KBS'Music Bank with "The Boys" and "MR. Taxi". On October 23, 2011, it was confirmed by the members at the New York City date of SMTown World Tour II, that "The Boys" maxi-Single would be released internationally on November 19, 2011, although the date was later moved to December 8, 2011. With only two months of sales, The Boys managed to become the 10th best selling digital track in its native country of 2011, having sold 3,032,658 copies since its October release. As of April, 2012, the album had sold over 410,000 copies in South Korea, setting a Gaon Chart record for the best selling, non-repackaged album in the chart's history.
It was announced on November 11, 2011, that the group would be releasing their first official Japanese photobook titled "Holiday". "The 1st Japan Arena Tour" was also made available on Blu-ray and DVD on December 14, 2011. "Holiday", reached the number one spot on the book sales ranking chart under the photograph collection category. The photos were a collection of the girls enjoying leisurely time off, and sold 17,000 copies the first week after going on sale on November 30. It ranked eighteenth on the overall book sales ranks.
The group also participated on the 2011 Winter SMTown – The Warmest Gift compilation album, along with their label mates, performing the new song, "Diamond", which was released on December 13, 2011.
On December 7, 2011, it was announced that Girls' Generation will be releasing a re-packaged version of their debut Japanese album "Girls' Generation", which included a Japanese version of the "The Boys", and remixed versions of "The Great Escape", "Bad Girl", "Mr.Taxi". It also contained the new song, "Time Machine". The album was released on December 28, 2011, and, collectively with the initial album, "Girls' Generation" passed sales of over 800,000, with shipments of 1 million. The album placed fifth on the Oricon Weekly CD Albums chart for the second week of January, 2012 (Jan 9 - 15) and Oricon announced that it was the first time in history that an album by a Korean artist has placed in the Top 10 for seventeen weeks. The previous record holder was the original soundtrack for the Korean drama “Winter Sonata”, which remained in the Top 10 for sixteen weeks. Due to their Japanese releases, the group ranked fifth among Japanese artists in terms of monetary profit, the group had generated over 4.5 billion Yen (US$57 million) for 2011.
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